It all started with just being able to put a sign in your yard and word of mouth. Brokers would keep a 'black book' binder of inventory at their front desk for agents to reference when calls came in and searches had to be made. How the industry has changed! You would be surprised how much you do is actually being used in algorithms and analytics for marketing! Your activities through your social accounts and anything linked to your IP address of your phone/computer is constantly providing information to software used to predict future actions.

 

Ever wonder how coincidental it is that you see advertisements for things that you may only engage with for moments during your everyday life? Services and products you search for or even just talk about? I agree, It's creepy but this the world of 'data capturing','. It is an industry that has taken over the world, making data the most valuable commodity on the planet. When I market your home, I leverage these tools to get your property to the masses and specifically, to the people who are actually looking to purchase property. My marketing systems have been built by me over many years of marketing all types of real estate across 4 states and they are exclusive to my services only!